I am a content marketing believer and I still believe that the benefits of shifting your marketing mindset to selling your story above your services are the best way to discover the new market. However, it is easier said than done because lately content marketing has taken a few hits and there are many who are finding it unreliable. But hope springs eternal and there are still ways to convince those skeptics into content marketing champions.
So I am making case for content marketing and here are my points which could convince you
- Content marketing is about creating interesting information that customers are passionate about and if you do that they will pay attention to you.
- Write content to earn the awareness, respect, and trust and don’t try to sell the product because customers find it contemptible.
- Words matters and how you say it are your most cherished so don’t overlook it. Think of it you are telling your story from your unique perspective, with a style that’s clearly all you.
- Why do content marketing? The answer it still works because if we create content which our customers find helpful we will attract buyers.
- Being honest is necessary to earn their trust which will translate into business i.e. revenue and loyal customers.
- Content marketing campaigns are all about your own audience and when we make them feel the words they will cross over and it is more cost-effective.
- Content marketing continues to pay dividends and smart content is the engine as it has the power to generate organic Web traffic via search and social media linkages.
- The best ROI in Internet marketing including SEO, email marketing, social media marketing, and most forms of paid advertising, the great content that answers customer questions, solves their problems gets your business.
- Content should always be written as a means but not as an end because changing and updating content is a never-ending process.
No one said content marketing is was easy because if it was everyone will be a success. Point is if you keep it real, original and honest believe me you will get good business and not just that it will be repeat business which is the ultimate aim for all of us.