In the year 2015 more people will start using Smartphone’s and ipad and with internet connectivity getting better and better and wider each year it is only natural that people will access information and browse through these devices. People access social media more via mobile devices then using desktop or laptop. Imagine the scope “word of mouth” a company can achieve in the digital age through this contraption. The possibilities are limitless!
That is why companies are either going for Mobile Responsive Websites or they are hiring web developers to change their current site which in all likelihood is not bringing any traffic.
What is & Why Responsive web design is a must
A responsive web design is a site where all of the content, images and graphic structure of the site remain same and it does not matter which device you are using. Responsive web design allows the user to view your site on all devises which are connected to the internet form Desktop to Mobile phone and will adjust automatically with regards to screen size. The good news you do not have to develop a new website which is compatible to mobile devices.
Now the question remains “Why” go for responsive website and the argument is simple, survival. If your site is not viewed properly then people
- Come to your site and then leave which will increase the Bounce rate
- By 2016 there will be over 2 Billion users of Smartphone’s across the globe
- Since they know the site is not responsive they will stop visiting period
- Your ranking will drop in Google which has more than 60% search market and before you will “OMB” you are out of the picture
Got to talk more about User Experience
The information given above with regards to user experience is only general and it is necessary to amplify further. You may spend a lot of money in developing and designing your website but it all comes down to “User Experience.” Imagine you see a shop which sells quality products but if the look and feel of the store is not right people simply walk away. So website user experience can be equated to “Digital Merchandising.”
If it looks good then maybe the product will also be good. It is simple Armani and Gucci will not lay out their designer outfits in a haphazard manner and if your site is responsive then the text, content and images adjusts accordingly to the mobile device screen which is the best way for people to navigate with ease and compels them to comeback regularly.
Long term benefits
If you have a responsive site i.e. mobile friendly then your profits are going to increase. It does not matter if you are Nike or Amazon, all big players know the importance of getting customers who make purchases online. Plus it is very easy to maintain and promote your business online using a single Search Engine Optimization Campaign (SEO) and not to forget cost effective.