Generating high quality and trending content is not just enough for your blog to do well on social media platforms. You require a step by step stringent content audit strategy that helps in organizing content and avoiding a horrible content mess-up of topics and keywords. It contributes to improve content marketing as you can easily gauge quantity with quality by identifying the potential content keywords with this audit method.
Following are the content audit step for your blog:
Step 1: Punch a content inventory:
Record all of your blog content stock in a spreadsheet including a list of active URLs. Do not forget to mention the status code of your content. Inventory can be prepared manually for small sites, whereas a free version of a popular software can be used to generate a content inventory. This multi-threaded method is an incredibly faster way to save time and manage content efficiently.
Step 2: Fetch Metrics to categorize available content:
Now, you have all the content complied that is required to identify the weak or underperforming content and similar topics that are inviting good traffic to your blog. Add following given significant columns to above content inventory that will provide a quick purview of blog’s content performance:
- Title of content
- Length of title
- Ranking for Major Keywords
- Search Volume for Major Keywords
- Average traffic per Month
- Average organic Search Traffic
- Bounce Rate
- Meta Description
- Total Count of Back links
- Root Domain Linking
- Social Sharing Status
Step 3: Generate detailed Customer Profile:
Let us take a step ahead of typical content audit and focus on your current customers profile in order to understand their interests. Why? Because it’s a golden rule for content marketing that help targeting potential audience with respect to their interests.
It consists of three basic parts:
- Identify your Reader
- Determine audience interests
- Utilize interests to identify keywords and topics
After a physiographic research, you are ready with accurate demographic interests and profiles. All is set to target interested audience and it’s time to publish content enriched with proactive keywords to evoke the active users.
Step 4: Initiate Content Gap Analysis:
Now, you have two handy spread sheets ready with you.
- Spread sheet consist of all content metrics
- Spread sheet consists of targeted user interests and potential keywords
Bring these together to figure out the following gaps in your present content strategy:
Content that is missing altogether:
This can be accomplished manually by copy- pasting the content ideas and keywords together. If you have no matching between these attributes, it is clear that blog has a content gap that needs to be filled in the near future.
Underperforming or non- performing content:
Content that is unable to fetch you genuine online traffic is not healthy for your blog. Here is no permanent formula to fix this type of content gap but you can focus on the right type of content by considering these:
- Content search ranking
- Content potential search traffic
This surely will add a little more hard work to present efforts but it will clear the picture of precise content your blog demands at present.
Step 5: Devise a brand- new content strategy:
This is a fruitful step where you are ready to create a potential content strategy after addressing all weaknesses associated with your content. It requires careful consideration and manual work.
Add a few more columns with final labels by stating corresponding actions that are to be implemented for improving present search ranking of your blog. This step consists of these following main parts:
- Column for Action
- Column for Priority
- Final Action List
Above explained content audit steps are very powerful in figuring out vulnerable content gaps of a blog. No content strategy is ever complete to deliver the targeted results, but, you can always work efficiently on your blog’s content weaknesses this way.