Is having and running a website all science or is there is more to it? Yes the advanced coding and algorithms are must for any website to be successful, but that is just the skeleton and even in the world of numbers and codes, beauty is not skin deep. Any website which likes the aesthetic and is not visually appealing is prone to failure.
We never know who directed a film but we always remember the stars and that is why Design Innovation creativity in Web Development is the bedrock of a successful website. Linda Niaman who is famous for using creativity at work said “Creativity is a function of leadership. It requires navigating uncharted territory and having the courage to face adversity to bring your vision into fruition.”
Design philosophy is a methodology used by designers to solve intricate problems, and find right solutions for clients. Design philosophy is fundamentally based upon imagination, instinct logic, and holistic way of thinking, to discover ideas and possibilities of what could be, which then helps create desired outcomes benefitting the client.
When designing a website it is better not to have mindset purely for problem solving, but one must try very hard to think on the lines of solution centric, and result oriented which involves critical analysis and creative thought process which is a very difficult combination. But this is the path for success and the desired result your client wants and expects from you.
That is why so many times we see that due to creative thinking and imagination people all over the world have managed to push innovation to new level which makes the world of web development a very interesting and challenging place to make a living.
Finally in the words of a true Marketing Guru Steven Covey “to be successful we must live from our imaginations, not from our memories.”