Digital marketing has now become the corner stone of marketing ones product and it is very hard to negate the value and importance of good content writing in digital marketing. Because it is the content which speaks to the customer and helps the customers relate to the product which is the next step towards buying. Only through good content, one can drive enough traffic to a website. So it is important to know how to go about creating content that does not only have substance but also catches people’s attention and makes them want to know more about your company.
So what and how good content writing increases the traffic for a website. There are two reasons for that.
- When one writes content for they should keep in mind two things. The content must be descriptive and provide full information with a limited number of words. No one is looking to read an article or an essay. Often people make this mistake and end up writing more then what is required. But at times, you may have adjusted accordingly because writing content for blog and website are two different domains and work differently on the social media platform. For example, one cannot cram all information on the website and writing blogs gives them more independence to put forth their ideas and thoughts. Content writing has two purpose, product awareness or helps bring more traffic and it is up the company how to balance these two.
- The job of the content writer is to ensure the people who are reading it not only get all the information but one must also think about relevance and keep the subject matter interesting. If the content fails to keep the attention of the reader then its game over. So always start with a title which itself attracts attention. Also, try not to be too technical because when people do not understand they tend to think the product is not meant for them and you lose customers. The language should be simple and we have to make them feel we are having a conversation with them. Also, content try to stick to your own line of work do not deviate from the subject and it should mean to the targeted audiences. A good research on the subject also helps and try to write the same topic differently and then you will see that with each new draft how the content is shaping up.
You could be content writing for Digital marketing consulting firms or if you are professional SEO content writing service provider do always keep this in mind, try to first understand your client and their product. Do full research and just because you may have the ability to write it does not mean it is a job well done. Unless the stuff you write does not get the required traffic or put forth the message for which you were hired, all that you have written is irrelevant. So keep on writing and in the words of Benjamin Franklin “either write something worth reading or do something worth writing.”