Importance of Panda and Penguin Updates in Digital Marketing!

Digital Marketing
Importance of Panda and Penguin Updates in Digital Marketing!
Digital marketing professionals have been speculating about Google’s Panda and Penguin updates as how these algorithms will effects SEO practices in the neat future.

Panda Penguin Updates

Digital marketing professionals have been speculating about Google’s Panda and Penguin updates as how these algorithms will effects SEO practices in the neat future. Google’s next move about updating panda and penguin codename has not officially announced yet but the recent versions of panda 4.2 and penguin 3.0 are certainly aimed at boosting Google ranking of high- quality sites. Some of the SEO publishers have been nervous over Panda’s latest version as in case, a thin page hit by its 4.2 version algorithm, then a publisher may have to wait until Google releases the next update. Google Penguin 3.0 is designed to drop down the search engine ranking of low- quality websites that have violated Google’s webmaster guidelines so far.

Basically, Penguin and Panda algorithms form Google are the filters that detect the superfluous webpages or websites to refresh the search engine ranking in order to put a hold on web spam. Interestingly, data percentage of affected site queries by Panda 4.2 is 12% of all search queries. In a nutshell, websites incorporated with spam or duplicate content will have to face a rough patch until Google divulges its upcoming Penguin and Panda versions. Websites equipped with variety and unique content will have a rank perk up in the meantime.

Let’s understand the importance of Panda and Penguin in the Digital Marketing World:

Improved Optimization Techniques:

Search Engine Optimization has become a booming concept of Digital Marketing that plays a vital role in optimizing webpages organically and maintains it free from all bad links. Google unveils Panda and Penguin updates that necessitate a regular upkeep of each website with premium quality content. Hence, it contributes to the removal of the black hat SEO techniques and spamming from search engine results.

Overly- optimized sites aren’t Safe:

There have been questions hovering around that the overly- optimized websites are safe, but, the fact is that Penguin and Panda algorithm updates are going to hit such sites too. Google has an honest interest in punishing overly- optimized sites by dropping down manipulated SERPs in the near future. Suggesting “Not to over- optimize a site” is not realistic as optimization metrics that Google is going to track or measure is totally unpredictable. So, opting for too much SEO or complicated optimization techniques could be a little risky.

Original content and genuine visitor Engagement are important than ever:

Google clearly focuses upon promoting a website that contains impressive yet organic content and is much valuable to its occurring visitor engagements. Webmaster emphasizes upon customer reviews, comment, articles and social networking flow- ups. Therefore, Google is expected to design its Penguin and Panda algorithms to reward the webpages that demonstrate high customer engagements.

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