Marketing ideas need to be refreshed in 2019

Marketing ideas need to be refreshed in 2019
Marketing ideas need to be refreshed in 2019
You must be wondering if your business requires any change in digital or offline marketing strategy in 2019. If yes, then we have come up with some points that need to be refreshed in the coming year.

You must be wondering if your business requires any change in digital or offline marketing strategy in 2019. If yes, then we have come up with some points that need to be refreshed in the coming year.

  • Customer engagement- Keep your customer engaged by mixing the way you write content using images, audio, GIFs, videos, cartoons and case studies. Write the content in a creative way and make your content interesting. The presentation of the content is as important as writing the content.


 

  • Give away- People love to watch and read free stuff. You must be creative in your idea and engage your audience by re-share or tagging a friend. It helps to build a brand name and increase brand awareness.


 

  • Be clear and concise- Don’t complicate your message, keep it simple and short. If you want to introduce a new product in the market, then create a catchy tagline and present your content with visuals.


 

  • Pre-schedule social media post- if you are not pre-scheduling your social media posts, then you are missing potential followers. You can preschedule the posts through various apps by selecting the details of hashtags and time of day. You can use buffer and Hootsuite as they are easy to use.


 

  • Keep a tab on your competitors- You must be having the list of your competitors and what marketing campaigns they are running. You can keep an eye on competitor’s activity through the Facebook Business manager. You can set pages to watch and keep a tab on their activity, audience growth and engagement.


 

  • Real -time marketing- Concentrate on consistent updates and timely content. Invest more time to post stories on Instagram and make unique content.


 

  • Personalisation is the key to success-Many brands have started running personalised marketing campaigns to build strong relations with their customers.


 

  • Create personas- Create your own persona in order to understand that who your target customers are, what their expectations are and how are you going to address them. Also, review your personas from time to time. Monitor that they are relevant to your business and rightly reflect the customers.


 

  • Use your personas- You must use your personas effectively. You must be surprised to know that a lot of information is been used by small business to keep the tab on their customers. Match your personas with the information and build the marketing campaigns. You will be surprised that how quickly you will get the results.


 

  • Create micro-elements- You have to make sure that you are attracting the customers, and delivering the right message.


 

  • Use large networks such as Facebook and Instagram- Spread more awareness of your business by posting daily on social media platforms such as Facebook and Instagram.


 

  • Learn and lunch labs- Arrange meetings between your team and digital marketing people to discuss new ideas and trends.

Hence, these are some marketing tips that can be refreshed in the coming year 2019. I hope that these ideas will help you to make your brand better.

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