The more web traffic a website gets its is generally considered that they are doing something right but the truth could be different. In the world of digital marketing and online marketing it is agreed upon that if a person does web search and stays on your web page more than two minutes it increases your chances to get new business and this is a general statement. But those businesses who get lot of web traffic and have a bounce rate of over @50% or more it means they are doing something wrong and people who have no connection with your business are visiting your website.
That is why it is important for any business that relies on online promotion to ensure they only get organic traffic and must have a bounce rate under 40%. When that starts to happen this will change for the better. Now there are many SEO service providing agencies that would make such promises but sadly just to show on reports some agencies use black hat techniques to increase web traffic and there are two outcomes of that action
Your website bounce rate will get very high and you will lose credibility
Google could ban your website for not adhering to its web policies
If that happens you will never get your site back and that is why before taking the help of digital marketing agency do not forget to ask how much organic traffic they will help generate and what will they do to reduce bounce rate.
Benefits of Organic SEO Search Traffic and its impact on bounce rate
Organic traffic is where people who visit your website actually want something from you or could be interested to buy in the future. Also the most obvious benefit of organic search traffic is it is very cost effective and this can be accomplished if by insuring the following
- You must have a beautifully designed and responsive website
- Add fresh original content on a regular bases
- Change general web content at regular interval
Compared to pay-per-click ads organic traffic will give you more leads and help you grow as a business. Plus when a website gets mostly organic traffic, their credibility increases and solidifies your company’s online presence and reputation.