These days when any digital marketing company approaches makes a pitch to help a business get better ranking with key words, get more organic traffic and help get them new leads, there is skepticism because search engine optimization (SEO) has received some bad rap. Well the fear is not unfounded because where there is smoke there is fire and many digital marketing agencies used practices that proved disastrous for businesses. But even then many have not given up hope and still are investing money in SEO because it is still very much relevant.
Here are few reasons why SEO still relevant for your business
The darn thing works: The basic techniques still used in SEO does work but it is important to remain focused on optimal user experience while implementing methodic SEO strategies. If that is done you will get your monies worth with higher and organic traffic.
SEO is going to be around for a while: No matter how search engines are being developed, SEO will remain effective in the foreseeable future. The fact is even audio and video searches depend on keywords which ensure the continued success of SEO techniques.
It is still a cost effective marketing technique: SEO if we compare with other forms of online marketing like Pay Per Click or PPC, social media marketing and email marketing program it still provides good ROI. Fact is organic SEO in many ways still remains a foundation of your online presence.
Search engines are directly related to online customer behavior: Anyone who anything online looks for reviews prior to making a purchase and it be counterproductive if a potential customer is not able to locate your business. If you have organic SEO in place, it will be easier to find you and you will have edge over competition.
Local search optimization can be very productive: – Traffic from mobile devices has already increased from desktop devices and local SEO can help companies get more business.
Investing in organic SEO is still relevant despite what anyone might have to say because if your keywords are searched organically your business will get healthier. Having a SEO strategy will help you succeeding in terms of online marketing and it still remains one of most important components of any organization’s online presence.