“Content is king, but marketing is queen, and runs the household.” – Gary Vaynerchuk
Did the chicken come first or the egg is an age old question and no one has any definitive answer and same could be said about the relationship between SEO and content. Before the digital age content was present but after its advent content has now become part of search engine optimization and the fact is one cannot function without the other and that is why it is important to add balance and let both of these important functions used in online marketing and improving ranking in Google complement each other.
“The three essential elements of an effective SEO are effective communication, useful information and high quality backlinks.”
What many people do not understand is that SEO and content marketing are different and end up giving more weight to one of them which is wrong. The truth is they go together, overlap, cohere and blend while still maintaining their effectiveness and uniqueness. If SEO gets you higher ranking content gets you the attention of the target audience.
Difference between SEO and content marketing
SEO is more technical.
Content marketing is broader.
There are few points that separate SEO and content marketing from one another but they still can’t separate the two entirely. Those who side with either SEO or content marketing do know that with every point of difference they coincide eventually. The fact is any SEO campaign will fail unless there is integration with content marketing and content marketing will fail unless it is integrated with SEO. So please don’t beat your head against the wall because if there is no balance there will no success.