A long long time ago in a totally new dimension businesses used to generate leads, by sending out surveys in the mail (The one that used to get delivered to your house), or having you fill out a form. But in an instance the Internet completely changed the way one got leads.
Today the advantage for startups is that they already know the value when it comes to social media and so they are able to write quality gated content, video marketing using live action or animation, email and paid ad campaigns that create “funnel effect” which helps consolidating market base getting more customers. It is quicker and more importantly easier to track the data you collect which is so important to create long term strategy.
Social media marketing is not just a term but they are words to live by these days if you want to be successful in business it is important you have a good understanding for it and this applies more to those who have already have a established business.
Surprised? Yes, you should be.
Businesses that are well established tend to rely on contacts which are still effective and since they have been around for a while they will be quite comfortable also. But here lies the problem, what worked for you until yesterday may not work for you today or if you do not change yourself now you may end up in the near future not being able to compete. The days of generating new leads using social media have been long upon us and it is better to embrace it.
For a business to grow one needs new contacts so let’s make it as basic as we can. Lead generation is all about bringing people into your sales funnel and once that happens you can filter it as per your requirement or use sell the data to someone else. New businesses have the advantage of knowing about social media but are handicapped by cash flow but established businesses do not have to worry about investment. So before a young buck pushes you aside get in on the bandwagon of social media.