Everyday more people are going mobile which means most of the Google searches are conducted via mobile devices. This is serious information whose so ever ignores will pay a huge price when they are planning to design a website for their company. Analyzing mobile behavior is critical when it comes to website design and digital marketing
This may come as a surprise but users tend to read a lot of content before they decide what they want to buy so looking up local information is a very common thing. Online shopping is very popular and more so with millennials but they also enjoy in-store purchases and that part of the business is still doing very fine. which is why website designers must understand both mobile behavior and analyze habits of smart device users.
So if you want to be the part of the mobile website in 2016 you would have to keep the following things in mind.
Mobile users are very smart and consciousness which is why it is important to keep the content fresh and original. Also, the content on the website must clear, concise and easy to read which is why the website must be dynamic when someone access the information from a tablet or smartphone.
SEO is one of the most challenging aspects of digital marketing and a mobile friendly website is very much favored by Google because announced that mobile-friendliness is now a major element in mobile search ranking or else the site is downgraded because most people are accessing via a mobile device or tablet.
The website must have simple navigation and drop-down boxes to minimize the amount of typing that users need to perform.
Videos are fun and help keep the attention of mobile users which is why your website design must be able to seamlessly allow playing of videos. Also, video can be animation or live action.
A simple online shopping experience a must
People love online shopping and there is no need to elaborate further which is why it must be user-friendly and gives a great customer experience.
When planning an online checkout and shopping cart, make sure the process is streamlined for customers completing the sales via mobile devices. This means incorporating simple navigation and payment options.
These are some of the points to ensure all goes well when a customer visits your site and does not leave because they the site was slow, difficult to navigate and confusing. If you can avoid all that and regularly study mobile behavior you will have no problem competing with anyone.