A famous saying goes “Never judge a book by its cover”, but the truth is – a majority of books are sold with a heavy contribution from its cover design. Buyers get strongly influenced into buying or not buying a book because of its cover design. A cover design of a book or music CD etc has to be one that invokes a positive response in the mind of customers which makes them take the buying decision instantly. Once a buyer picks up a book from the stand, it’s only a matter of few seconds within which he or she would ‘rate’ the book as ‘buyable’ or ‘ummm…’. A good cover design must grip the reader with a burning curiosity to read the book fully or else feel a ‘vacuum’ of discontent.
It is a no-brainer. Good covers sell more. At Digit Bazar, we know that a great looking cover is considered a proof of the sincerity of the author or the publisher to package a very quality book to you. A publisher may be able to charge more for the book if its cover screams creativity and pure class. Your book is not just sold on the shelves of the book stores or on the internet, it is also ‘sold’ when people see it being carried around by others. So at Digit Bazar, we firmly believe that a cover design should be so good that people feel like flaunting it in their hands and this creates an urge in other to possess that book too. A good book cover design of one book creates a brand image for the author and the publisher and next book’s prospects are already raised. Some avid readers are also ‘art’ collectors and they buy a book even for the sake of its beautiful and classy cover.
